ASCM Insights

Chocolate Shortage? Get a Career Sweetener with ASCM Education

Easter comes early this year (March 31), so you know what that means: Time to break out the marshmallow chicks, malted eggs and — most importantly — the enormous chocolate bunnies. Unlike Christmas (with tons of gift-buying) and Halloween (with the imperative costumes and candy), you might not think of Easter as a major retail holiday. But it’s actually an important one. In fact, Nielsen IQ reports that Easter is the number-one U.S. holiday for milk chocolate sales.